Real Estate Investor Website
It sometimes can be challenging to find motivated sellers as an investor. Investors face a multitude of challenges these days considering the soft housing market and tighter lending requirements.
Thanks to a sagging economy finding motivated sellers is not difficult. Truth is, there isn’t. How do you get them calling you?
One of the best ways I’ve found to locate motivated sellers is on the internet. If you look around even a little you’ll find plenty of services offering motivate seller lead lists. I’m insinuating a thorough internet presence that the owner has exclusive access to. Essentially, a website that you own that captures leads of motivated sellers.
How should you put such a solution into action? It starts with an excellent web presence. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. Demonstration that you’ve resolved the challenges of other sellers is key. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. It should contain avenues for them to submit their property details and contact information to you.
Start by either paying a professional to create a quallity website or build one yourself. Alternatively, you can purchase a template and customize it. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Hiring it out will certainly require capital. You should put a dollar amount to your time and choose whether it’s worth it. Are you willing to make it and make yourself worth $25 an hour? Do you have time on your hands and not much money?
Convincing testimonials should also be included. Transfer your offline credibility kit that you use with sellers to your website. Actual photo-copied letters are excellent if you have them. Audio testimonials are an excellent option. Happy customers have proven, time and time again, to be the most persuasive part of sales.
Implement compelling copy to induce your visitors to submit their information. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He’s a true pro when it comes to writing copy. If you don’t already own The Ultimate Sales Letter get it and read every page. Refer to Dan Kennedy’s book, The Ultimate Sales Letter, to write a quality call to action on each page.
The finishing step is to liberally sprinkle lead generators throughout the site. These are forms online that your visitors fill out. The forms capture vital contact information as well as details about their property. Some database programming here is necessary to link the form fields to the database records.
Now that your site is live the last step is getting motivated sellers to see it. The best way to do this is through advertising on the major search engines. You can accomplish this with SEO and paid advertising. After you are getting visitors you may want to tweak your content to make it better. If you’re not converting like you think you should have someone read over your copy for some critiques. You can increase your conversion rates by utilizing squeeze pages and landing pages.
Once you have an excellent website you can implement PPC and SEO campaigns and you’ll not be lacking for motivated sellers.