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A Garmin Marine GPS System Might Be A Lifesaver

By tgon1563 On March 10, 2010 No Comments

HTML clipboardHaving grown up at the New Jersey shore I have fond stories of spending long summer days on the Barnegat Bay fishing or sailing with friends. I also have memories of coming home late and having to explain I’d lost track of distance over the water and gone too far south. Someone who spent their childhood years around the water can easily appreciate the challenge of getting my father and mother to believe me though it occurred over and over.
 
 Of course, there is no room for this kind of poor excuse these days with all the accessible Garmin Marine GPS products which are available on the market. While we were never beyond sight of land inside the bay, you nevertheless could lose track of the length of time you could have drifted while fishing. This problem of distance is magnified if you had to sail back against the wind. With the new Garmin Marine GPS devices you can pinpoint your actual location within seconds.
 
 One more great marine electronics device that I would love to have had when young would have been a good fish finder. Even though we got pretty good knowing where the fish would hide, our skills simply couldn’t match up against the newest fish finders available on the market.
 
 A buddy recently exposed me to the convenience of using an electronic fish finder. He preferred the Hummingbird fish finder devices which are available in many different designs and styles.  They range between rather low-cost fundamental fish finders to more advanced chart plotters. I recollect trying out similar models many years ago when they were 1st introduced to the marketplace and they were pricey as well as occasionally very hard to understand. That’s not true considering the modern electronics.
 
 Yet another interesting model is the Lowrance fish finder. Needless to say anyone who has ever been around the water is familiar with the Lowrance brand. You’ll find their name dressing many a radar mast on the expensive yachts in the marina. But the Lowrance fish finder isn’t just affordable but very sensible. As with some other brands, they provide numerous types of products and you really are simply limited by your budget and fishing requirements.
 
 If you have been away from the water for any length of time as I was, you really ought to take some time to check out the big variety of marine electronics that not merely will enhance your boating pleasure but additionally will promote your safety on the water.

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Web Conversion Rates

By tgon1563 On March 9, 2010 No Comments

If you need to increase website conversion rates then you ought to start trying out different copy because your page copy will have the single biggest impact on your overall profits. Powerful, channelled copy that positively promotes your products or services clearly and tackles all the standard objections will trounce poorly written, unchecked, unfocused and badly presented copy.

However the process of copy testing is not quite as easy as it ought to be. And this is an implementation barrier. Ask nearly any online marketer about the value of copy testing and they’ll tell you it is vital. But few of these people actually actually get round to doing it.

Why?

Because it is hard. However, there’s some new technology about now called Evolving HTML which does copy testing for you automatically. Better than that, it actively reacts to the results of tests in such a way that your website gets better and better at converting as time moves on. The way that evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.

Over time some copy will clearly outperform other copy and a feedback system ensures that, as data comes in, the most powerful copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion engine.

The value of increasing web conversion rates is huge and you can actually find a punchy little training course about it on on ReallySimpleTesting.com. One of the most intriguing things you can discover there is how minute changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.